Miele Organisational Resources Base

Introduction: general overview of the company Miele is the company which produces high-end home appliances and professional catering tools including kitchen equipment for industrial use. All tools and appliances produced under the Miele brand are associated with quality and reliability because the company’s intangible capital or, to be more exact, its reputation has been formed for decades with the help of approach that did not change for years.Advertising We will write a custom essay sample on Miele: Organisational Resources Base specifically for you for only $16.05 $11/page Learn More In this respect, it is necessary to outline the key resources that made this company successful by now and offer certain strategies to sustain it in the current condition further. Besides, competitive advantage and its value for Miele’s success should be enlarged on as it brings the company along compared to its competitors’ position in the global mar ket taking into account Miele’s success within domestic market of home appliances and other goods produced under this brand. Key resources of the company’s success The key resources of any company include assets and capabilities. In this respect, Miele can be analysed as a brand whose customer based assets include strong company name and reputation based on high-quality products resulting in customer loyalty. In other words, the fact that the company spends more on innovation, research, development, and customer relationship management benefits its susses in the market. Internal support and supply chain assets include machines and mechanisms, buildings, and research centres whereas alliance-based assets establish company’s relations with all branches that take part in the manufacturing process making all plants that are situated outside the main area of Miele’s activity produce goods under the same brand. Strategic capabilities of Miele are based on the c ompany’s traditions and implementation of new technologies in operation. Functional capabilities include Miele’s manufacturing of high-quality goods though they do not try to compete at a price level selling their goods at appropriate cost. Operational capabilities include high-end goods and plans of the company for the future. Competition in a changing market Competition that takes place in the changing market has little relation to what Miele is going to achieve because the company is aimed at production of high-end goods that serve for long periods of time compared to those produced by competitors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this respect, trying to compete for a price will make Miele’s products of lower quality discouraging loyal customers and people that wanted to buy products under this brand for their high quality from doing so. In other wo rds, Miele can compete for a price but it also can sustain its position in the market which is unique and remain a manufacturer of high-end products, home appliances, and other equipment. Successful resources for Miele in future Miele is a successful brand due to the unique niche it occupies in the global market contrasted to is competitors. Though some customers are ready to buy rather expensive products as investment in the future operation period, it is necessary to introduce changes concerning the resources spent on production of expensive goods. In other words, Miele’s target audience includes people that realise the benefits of such appliances or those who seek for prestigious tools (tools that are claimed to be prestigious to have produced under a definite brand). So, it is possible to reduce costs on production of ‘luxurious’ tools and make the products manufactured for ordinary people, that want to invest in appliances as a good method of economizing, mo re available in terms of costs. Reference List Hooley, Graham, Piercy, Graham Nicoulaud, Brigitte, 2008. Marketing strategy and competitive positioning. 4th ed. London: Pearson Education. This essay on Miele: Organisational Resources Base was written and submitted by user Kaylynn C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

MTV Case Swot Analysis Essays

MTV Case Swot Analysis Essays MTV Case Swot Analysis Essay MTV Case Swot Analysis Essay Because of MTV’s connection to popular culture, it attracts the young adult population, who are some of the strongest money spenders, to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want, such as coverage on music, lifestyle, fashion, and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for being trendsetters in popular culture. Its first-mover advantage in the industry also played a huge role in establishing and maintaining a connection with the youth audience. This dominance over the young adult population has led cable networks and advertisers to have a high demand for advertising on MTV, which is another one of their strengths. Advertisers are eager to gain advertising slots during MTV’s most sought after programs such as the MTV music awards. Many companies, such as Burger King and Foot Locker, have sponsored MTV so that they can reach out to young adults across the country. Because MTV lead to the success of many artists, many of them hope to be affiliated with MTV so that they will continue to be relevant in today’s pop culture. This is another strength for MTV because it’s alliance with so many celebrities is another factor of why they have such a strong following in the young adult market. MTV has been successful in its expansion into the global market because it localizes itself to fit the interests of its audience. Its mergers with companies such as the Philippines’ National Broadcasting Company has also made them more relevant to the local culture. MTV has become a global brand through its expansion to China, Europe, India, and other places around the world. MTV’s support for political and social causes, such as the 2004 presidential elections or relief for Hurricane Katrina, has made it more even more relevant to viewers across the country. This has led to their influence and power in entertainment media. Another strength is that the MTV network has various channels that as a whole cater to an even broader demographic. For example, they own Nickelodeon, which is a channel primarily for children, or they own BET, which focuses on African-American music and entertainment. Weaknesses MTV continuously risks losing its dominating position because it solely serves momentary on-demand interests. This is difficult because it means that MTV must constantly find out what these interests are and be the first to expand them no matter how fast they might change. Because cable television offers several other alternatives, MTV must work even harder to continually grasp the attention of its audience. Another weakness that MTV has is the fact that their many cultural misunderstandings have led to them have difficulties reaching local audiences. In order to better reach these local audiences, it must use advertising and branding that is more appropriate to their culture. Opportunities MTV saw many of its competitors as opportunities as opposed to threats. When competitors such as BET, The Box, or VH1 gained large success across the country, MTV sought to purchase these companies and add them to their MTV networks unit, which has increased MTV’s revenue significantly. The digital age has also presented MTV with an opportunity to expand its market. Merging with mobile and Internet companies could lead to a wider distribution of their products. Also, a lot of MTV’s success has come from being a channel that is interactive with its users, so technology could add to their success by allowing them to hold polls for the VMA’s (Video Music Awards) on their mobile phones, for example. Globalization has also been a huge opportunity for MTV to expand into emerging markets, such as BRIC countries, Brazil, India, and China. For instance, the 12-34 age group, MTV’s target market, accounts for nearly two-thirds of Asia’s population. Increasing advertising in these countries also provides MTV with an opportunity to increase its advertising revenue. Threats Although MTV has bought out many of its competitors, it still has a lot of competition to face against companies such as FuseTV. New technologies that have emerged in recent time have led to the creation of even more channels that MTV has to compete against. Also, MTV initially had a hard time providing international local cultures with program material that would be of interest to them. Instead, they provided them with English speaking channels and American music without thinking that they might enjoy something that is more in line with their cultures. Although MTV has since done a better job of catering to those local cultures, many different countries such as Germany had created their own local music channels by then that started to compete with MTV. Those countries have a familiarity with the local audiences that MTV doesn’t and needs to have, giving those local music channels a competitive advantage. Also, another threat to MTV’s success is the fact that their advertising revenue has started to decrease ever since cable networks have started to lose their appeal. Because an increasing number of people are using digital cable to watch their shows and skip ads or watching shows online, advertisers are spending less money on advertising on MTV. MTV’s late addition of their online site has also put them behind on making money from online advertising. MTV’s dominance over the 12-34 market can be a threat to them as well because they, the MTV Generation, are growing old and will soon be uninterested in this channel since it largely caters to the youth. MTV needs to find a new market to please as this generation gets older, and it is a threat to their success that the young adult stage is a very short-lived stage in a person’s life. Young adult’s interests are also extremely quick to change, which could make it difficult for MTV to effectively keep up with them.

MTV Case Swot Analysis Essays

MTV Case Swot Analysis Essays MTV Case Swot Analysis Essay MTV Case Swot Analysis Essay Because of MTV’s connection to popular culture, it attracts the young adult population, who are some of the strongest money spenders, to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want, such as coverage on music, lifestyle, fashion, and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for being trendsetters in popular culture. Its first-mover advantage in the industry also played a huge role in establishing and maintaining a connection with the youth audience. This dominance over the young adult population has led cable networks and advertisers to have a high demand for advertising on MTV, which is another one of their strengths. Advertisers are eager to gain advertising slots during MTV’s most sought after programs such as the MTV music awards. Many companies, such as Burger King and Foot Locker, have sponsored MTV so that they can reach out to young adults across the country. Because MTV lead to the success of many artists, many of them hope to be affiliated with MTV so that they will continue to be relevant in today’s pop culture. This is another strength for MTV because it’s alliance with so many celebrities is another factor of why they have such a strong following in the young adult market. MTV has been successful in its expansion into the global market because it localizes itself to fit the interests of its audience. Its mergers with companies such as the Philippines’ National Broadcasting Company has also made them more relevant to the local culture. MTV has become a global brand through its expansion to China, Europe, India, and other places around the world. MTV’s support for political and social causes, such as the 2004 presidential elections or relief for Hurricane Katrina, has made it more even more relevant to viewers across the country. This has led to their influence and power in entertainment media. Another strength is that the MTV network has various channels that as a whole cater to an even broader demographic. For example, they own Nickelodeon, which is a channel primarily for children, or they own BET, which focuses on African-American music and entertainment. Weaknesses MTV continuously risks losing its dominating position because it solely serves momentary on-demand interests. This is difficult because it means that MTV must constantly find out what these interests are and be the first to expand them no matter how fast they might change. Because cable television offers several other alternatives, MTV must work even harder to continually grasp the attention of its audience. Another weakness that MTV has is the fact that their many cultural misunderstandings have led to them have difficulties reaching local audiences. In order to better reach these local audiences, it must use advertising and branding that is more appropriate to their culture. Opportunities MTV saw many of its competitors as opportunities as opposed to threats. When competitors such as BET, The Box, or VH1 gained large success across the country, MTV sought to purchase these companies and add them to their MTV networks unit, which has increased MTV’s revenue significantly. The digital age has also presented MTV with an opportunity to expand its market. Merging with mobile and Internet companies could lead to a wider distribution of their products. Also, a lot of MTV’s success has come from being a channel that is interactive with its users, so technology could add to their success by allowing them to hold polls for the VMA’s (Video Music Awards) on their mobile phones, for example. Globalization has also been a huge opportunity for MTV to expand into emerging markets, such as BRIC countries, Brazil, India, and China. For instance, the 12-34 age group, MTV’s target market, accounts for nearly two-thirds of Asia’s population. Increasing advertising in these countries also provides MTV with an opportunity to increase its advertising revenue. Threats Although MTV has bought out many of its competitors, it still has a lot of competition to face against companies such as FuseTV. New technologies that have emerged in recent time have led to the creation of even more channels that MTV has to compete against. Also, MTV initially had a hard time providing international local cultures with program material that would be of interest to them. Instead, they provided them with English speaking channels and American music without thinking that they might enjoy something that is more in line with their cultures. Although MTV has since done a better job of catering to those local cultures, many different countries such as Germany had created their own local music channels by then that started to compete with MTV. Those countries have a familiarity with the local audiences that MTV doesn’t and needs to have, giving those local music channels a competitive advantage. Also, another threat to MTV’s success is the fact that their advertising revenue has started to decrease ever since cable networks have started to lose their appeal. Because an increasing number of people are using digital cable to watch their shows and skip ads or watching shows online, advertisers are spending less money on advertising on MTV. MTV’s late addition of their online site has also put them behind on making money from online advertising. MTV’s dominance over the 12-34 market can be a threat to them as well because they, the MTV Generation, are growing old and will soon be uninterested in this channel since it largely caters to the youth. MTV needs to find a new market to please as this generation gets older, and it is a threat to their success that the young adult stage is a very short-lived stage in a person’s life. Young adult’s interests are also extremely quick to change, which could make it difficult for MTV to effectively keep up with them.

Leadership assessment Assignment Example | Topics and Well Written Essays - 250 words

Leadership assessment - Assignment Example This was clearly indicated by the below average rating in the final report of the survey. Also, most students recommended that this is a field that I should improve on. Critical thinking is an important trait in leadership that helps one to make informed decisions and hence be able to come up with clear and workable solutions for any problem (Scouller, 2011). According to comments from the survey, this character is shown in my poor approach to social problems. As a student aspiring to be a leader, this weakness portrays me to the people as a poor problem tackler. This gives a negative attitude to the people towards my leadership strategies. Thus, it is significant to solve this problem at an early stage. For this reason, I plan to assimilate various techniques to curb this weakness. One of the measures that I plan to undertake is getting involved in more debate sessions in the school. This will help me to improve on my defensive skills, as I try to reason out through stated problems. Another approach is to read more materials on the topics of proper leadership. This will help me to find out tactics of making informed decisions in times of critical problems. Finally, I will be more interactive in my fellow students’ problems so as to try and apply whatever I learn. This will help alleviate the attitude that these students have on me. This way, I believe that in four months’ time, I can manage to sharpen my decision making skills(Scouller, 2011). In this transformation process, I will involve my discussion group membersto oversee my implementation process. I will request them to advise me once in a week and give me a critical evaluation on my behavior. Having one of these group members being a leader in the student counsel, I believe he will be in a good position to correct my actions. In this process, my major challenge will be finding a way to instill this learnt skill into my day today behavior within such a short period. This is because acquired traits

Anti Money Laundering Assignment Example | Topics and Well Written Essays - 500 words

Anti Money Laundering - Assignment Example I have now realized that money laundering is associated with unethical issues in the society and this is what has stimulated intensive research to look into the matter. Money laundering has been associated with criminal activities such as drug trafficking, terror activities and massive corruption .I think this is what has influenced massive research into the issue bringing about anti money laundering activities. The article, (Financial Action Task Force, 2005) clearly shows that anti money laundering activities are aimed at preventing issuance of money to finance these criminal activities. I have learnt that a study of the methods used and trends linked to money laundering is one of the crucial components of anti money laundering activities. Furthermore, this helps to know what the money transferred is used for. I think the financial sector is one of the main sector which helps in transfer of these large sums of money. As such, banking institutions should be required to know their customers well and the businesses they engage in to prevent such criminal activities from taking place. I have learnt that politically exposed persons are usually the most vulnerable people in the society associated with money laundering activities (Greenberg et.al, 2009). In my opinion, I think this is so because they handle large sums of money meant for the state and its citizens. However, most of these politically exposed persons use the money for their own selfish gains. Furthermore, they extort and accept bribes from citizens to enrich themselves. I tend to think that they thus use the domestic financial systems of the country to launder their stolen money. That is why they are mainly involved in financing drug trafficking activities which is a criminal offence (United States Department of State, 2012). Anti money laundering campaigns should therefore aim at identifying these people during their

Political Realism Essay Example | Topics and Well Written Essays - 1000 words

Political Realism - Essay Example It supposedly achieves certain results (e.g. status quo, dà ©tente) that are pivotal in the stability of international relations. These principles expound on detailed explanations and illustrations that underscored the realist perspectives in international politics - that nations must advance their own self-interest because: a) it is more effective in achieving political objectives; b) it balances international powers; c) it is better than the idealist/moralistic approach in pursuing not just effective foreign policy, but social and other domestic objectives as well; and, d) it is crucial in a state’s very survival. Morgenthau’s arguments cited the experience of the Second World War and international relations in a post-war period to drive home his point. He criticized the political idealism that preceded the First World War, the political theory, which he believed paved the way for the outbreak of the Second World War. He used the British experience as an example: Neville Chamberlain’s politics of appeasement were†¦ inspired by good motives; he was†¦ less motivated by considerations of personal power than were many other British prime ministers and he sought to preserve peace and to assure the happiness of all concerned. Yet his policies helped to make the Second World War inevitable.1 Morgenthau cited Churchill’s policy which apparently ran counter to Chamberlain’s policy of appeasement. He noted that Churchill was able to successfully navigate international politics than his predecessor because of the former’s strategy of advancing Britain’s power in the world stage. Interestingly, the seemingly selfish policy of self-advancement for states becomes an important tool for achieving and maintaining peace as well. As power becomes the principal theme of international politics, states wittingly an unwittingly strive to maintain an equilibrium or balance of it by attaining, preserving and/or increasing their

Functionalist conflict and symbolic perspectives on education

Functionalist conflict and symbolic perspectives on education The basis of todays theoretical perspectives provides sociologists with a philosophical position for asking certain kinds of questions about society and the people that occupy it. The three primary perspectives are functionalist, conflict, and interactionist. These three theories are very relative to education and the whole learning process. These different perspectives allow sociologists the ability to explain how society influences people and their actions. Each perspective uniquely conceptualizes society, social forces, and human behavior. The functionalist perspective, also known as functionalism, states that each aspect of society is interdependent and contributes to societys functioning as a whole. The government, or state, provides education for the children of the family, which in turn pays taxes on which the state depends to keep itself running. The family is dependent upon the school to help children grow up to have good jobs so that they can raise and support their own families. With this being said, the children become law-abiding and taxpaying citizens, who in turn support the state. The parts of society produce order, stability, and productivity. If something goes wrong, the parts of society then must adapt to recapture a new order, stability, and productivity. For example, the financial recession we are in right now, with the high rates of unemployment and inflation, social programs and their budgets are usually cut back because funding isnt available. Families end up having to cut back on their spending an d budget as well just to make ends meet. Functionalists believe that society is held together by social consensus and work together to achieve what is best for society as a whole. The functionalist perspective was popular during the 1940s and 1950s among American sociologist. American functionalists focused on discovering the functions of human behavior and European functionalists focused on explaining the inner workings of social order. Sociologist Robert Merton, who was born in 1910, divided human functions into two different types: manifest functions are those that are intentional and obvious and latent functions are those that are unintentional and not obvious. For example, my manifest function of attending my church is to worship, receive the word, and help children, but my latent function may be to help those children learn to discern religious and personal views. Manifest functions are apparent, while the latent functions have a more sociological approach. A sociological approach in functionalism is the consideration of the relationship between the functions of smaller parts and the functions of the whole. Functionalism has received criticism for neglecting the negative functions of something such as abuse. Critics claim that the perspective justifies the status quo and complacency on the part of societys members. Functionalism does not encourage people to take an active role in changing their social environment, even when such change may benefit them. Instead, functionalism sees active social change as undesirable because the various parts of society will compensate naturally for any problems that may arise. Karl Marxs writings on class struggles sparked the conflict perspective. The conflict perspective presents society in a different light than do the functionalist and symbolic interactionist perspectives. The conflict perspective focuses on the negative, conflicted, and ever-changing nature of society. Unlike functionalists who defend the status quo, avoid social change, and believe people cooperate to effect social order, conflict theorists challenge the status quo, encourage social change, and believe rich and powerful people force social order on the poor and the less fortunate. American sociologists in the 1940s and 1950s generally ignored the conflict perspective in favor of the functionalist, the 1960s saw American sociologists gain interest in conflict theory. They also expanded Marxs idea that the key conflict in society was strictly economic. Today, conflict theorists find social conflict between any groups in which the potential for inequality exists such as race, gender, religion, political views, and economic stance, etc. Conflict theorists note that unequal groups usually have conflicting values and agendas, causing them to compete against one another. This constant competition between groups forms the basis for the ever-changing nature of society. Critics of the conflict perspective point out its negative view of society. The theory attributes humanitarian efforts, altruism, democracy, civil rights, and other positive aspects of society to capitalistic designs to control the masses, not to inherent interests in preserving society and social order. The symbolic interactionist perspective, directs sociologists to consider the symbols and details of everyday life, what these symbols mean, and how people interact with each other. Although symbolic interactionist perspective traces its origins to Max Webers assertion that individuals act according to their interpretation of the meaning of their world, the American philosopher George H. Mead (1863-1931) introduced this perspective to American sociology in the 1920s. According to the symbolic interactionist perspective, people attach meanings to symbols, and then they act according to their subjective interpretation of these symbols. Verbal conversations, in which spoken words serve as the predominant symbols, make this subjective interpretation very evident. The words have a certain meaning for the sender, and, during effective communication, they hopefully have the same meaning for the receiver. Words are not static things; they require intention and interpretation. Conversation is an interaction of symbols between individuals who constantly interpret the world around them. Of course, anything can serve as a symbol as long as it refers to something beyond itself. Written music serves as an example. The black dots and lines become more than just marks on the page; they refer to notes organized in such a way to make music. Symbolic interactionists give serious thought to how people act, and then seek to determine what meanings individuals assign to their own actions and symbols. Applying symbolic interactionist perspective to the American institution of marriage, symbols may include wedding bands, vows of life-long commitment, a white bridal dress, a wedding cake, a Church ceremony, and flowers and music. American society attaches general meanings to these symbols, but individuals also maintain their own perceptions of what these and other symbols mean. For example, one of the spouses may see their circular wedding rings as symbolizing everlasting love, while the other may see them as a financial expense. Critics claim that the symbolic interactionist perspective neglects the macro level of social interpretation or the big picture. In other words, symbolic interactionists may miss the larger issues of society by focusing too closely on the trees or the size of the diamond in the wedding ring rather than the forest or the quality of the marriage. The perspective also receives criticism for slighting the influence of social forces and institutions on individual interactions. All of these perspectives have valid points as well as constructive criticism that holds value. The one perspective that sticks out to me is the conflict perspective; to me this perspective is real. I think being able to identify the many things that are wrong with our society today, makes the blows less painful when something goes wrong. The conflict perspective focuses on the negative, conflicted, and ever-changing nature of society. With this being said the conflict perspective can also be viewed in a positive light. Someone learning about this perspective their eyes could be opened up to many different issues that they might not necessarily experience.

The Cult Of True Womanhood Essay examples -- essays research papers

The Cult of True Womanhood The "Cult of True Womanhood" has greatly influenced society throughout all of America's history. This set of standards was first accepted and practiced by all of the European colonies. They were then passed through the generations and, in many cases, still exist. I'll describe the essay, "The Cult of True Womanhood," and discuss my views on it. I'll then illustrate how these standards are still present in today's society. First, I'll discuss the essay. It's easiest to describe this essay if I begin by defining "The Cult of True Womanhood." As I stated the introduction, it is a set of standards. These principles create and have created a strong division between the genders, and therefore, caused tension. Basically, it states that men are to work and make money for the family. A woman's goal was to find a husband and have children. Women were also expected to have four main cardinal virtues - piety, purity, submissiveness, and domestication. Piety is, basically, grace. Women were to expected to always be dainty and lovely. Purity speaks for itself. Women were expected to stay abstinent until marriage. Submissiveness means that the woman should, once married to a man, completely devote herself to him, carrying out his every wish within her power. One very powerful sentence in the essay well represents the woman's goals and values well according to "The Cul...